Soraya Hendesi
Soraya Hendesi is an IAWF member from New Zealand and founder of Snowberry, a skincare product line. IAW F thanks Soraya and Snowberry for sponsoring our recent Women’s Leadership Conference in Orange County, California and wishes Soraya and the company continued success.
Snowberry is premium, natural anti-aging skin care designed by Cosmetician Soraya Hendesi and manufactured in New Zealand. Winner of the Discover Beauty Award for Most Innovative Brand at Cosmoprof USA 2011, winner of the Netherlands Beauty Astir 2011 for Best Niche Brand and Runner Up Favourite Brand at ZOOM Cosmeeting Paris 2010, Snowberry, says Soraya, does not pretend to have a ‘miracle ingredient.’ The needs of the cellular matrix, she says, demand a wide range and combination of ingredients capable of countering what she describes as the “Six Enemies of Radiant Skin” – free radicals, metalloproteinases, inflammation, glycation, dehydration and discoloration.
“My mission,” says Soraya, “was to create what I think of as authentic skin care. Skin care that avoids petrochemicals and all the other typical cheap and ultimately detrimental ingredients used in many skin care products. But it also means that Snowberry contains exceptional ingredients that are capable of really making a difference.”
Consequently, Snowberry products are characterized by many ingredients not found in any natural brand and in very few luxury brands – ingredients including 13 peptides, more than 20 anti-oxidants, and more than 30 precious herbal emollients. With the exception of ingredients such as honey and cultured pearl, Snowberry contains no animal products and is not tested on animals.
Unlike most skin care products, Snowberry is subject to independent clinical trials in dermatological institutes in France and Germany, and all Snowberry products are certified through the internationally recognised CarboNZero™ program to be carbon neutral to point-of-sale anywhere in the world.
Snowberry is becoming recognized around the world. The brand is now represented in the most exclusive stores in Germany, Italy and the USA (including New York’s iconic Henri Bendel, Italy’s Rinascimento, and Germany’s Farhaus Sylt) as well as leading on-line retailers such as Dermstore.com. Snowberry is currently entering the market in China through exclusive distribution partner mylohasbeauty.com. “Of course the big gap for me personally is Iran! But we will do something about that as soon as we can…” notes Soraya.
And a word about the Snowberry art. Commissioned from renowned UK artist Rob Ryan, Soraya fell in love with Rob’s unique paper cut style in which he has incorporated much of Soraya’s story. The girl giving a leaf to her mother symbolizes Soraya offering her mother a ‘perfume’ she had made from the flowers in the family garden, and the lady with the lantern, shown on the Cellular Regeneration Night Cream, represents Soraya’s grandmother. “I grew up with the story of Florence Nightingale. To me, my dear grandmother and Florence were one and the same!”
