Shaadi is a Senior Managing Consultant at IBM with over 12 years of experience in AI strategy and implementation, guiding multinational clients across diverse industries. A passionate AI leader and strategist, she specialises in responsible and ethical AI adoption, combining deep technical expertise with strong business acumen. Shaadi is also a vocal advocate for flexible working, currently embracing a 4-day workweek. She believes that technology has the power to enable people to design work around the lives they want to live.

Samira KM is a passionate acupuncturist specialising in the five elements, Theta healing, and spinal energetic facilitation. Additionally, she serves as a mentor and teacher for undergraduate students at the School of Traditional Five Elements Acupuncture. With a background in mathematics and civil engineering, Samira pursued various career paths before finding her calling in holistic healing. This journey included roles as a performer, dancer, pastry chef, chocolatier, and assistant to the president of the UK’s pastry team.

In 2017, Samira experienced a transformative moment when she faced physical, mental, and emotional challenges. Acupuncture proved to be instrumental in her journey of self-discovery and healing.

Dedicated to holistic approaches that address the interconnectedness of body, mind, and spirit, Samira is committed to bridging the gap between different healing modalities. She strives to raise awareness and empower individuals to explore diverse avenues of healing that resonate with them.

Shirin Amani Azari is an Iranian-born Swedish mother of a thirteen-year-old daughter. She lives with her family in Kent, working as a psychotherapist during the day, while pursuing her great passion for writing at the same time.

At the age of twelve she left Iran and has never returned. Her Swedish life began in the city of Uppsala, where she lived until a year before she emigrated with her husband to London in 1997.

Her first book, Once Upon a Time in Tehran, was published in New York in 2009. This proved to be a success through various book signings in New York and London, one of which, at Harrods, had a great turn-out. She was also interviewed by the three most-viewed Iranian television companies in England and USA; Tapesh, Manoto TV and her recent interview was with Sina Valiollah on MBC Persia. She won awards from the BBC Persian Service and had a further book signing in New York in 2010. Once Upon a Time in Tehran was published in both hard and soft cover.

Once Upon a Time in Uppsala was written with the hope of raising awareness of an immigrant life as seen through the eyes of a twelve-year-old child. The author's intention is te help other children in the same situation, children who are silently suffering in a world where hostility to immigrants and refugees is growing, to find their own voice, which will aid their integration into society.

Shirin is committed to her charitable work, in which she is a strong believer. She offers her services to the Medical Alliance for Health Services Abroad (MAHSA), believing in the future of young people in Iran.

Restoring stories such as tales from Persian folklore is a passion for her, and she has referred to this in both her books. She believes that a story can tell us more than any academic lecture. Tales create magic and wonder, and teach us about life, ourselves and others.

Her previous writing experiences include articles published in the International Journal of Psychotherapy and The Therapist, amongst other journals in the field of her profession.

Farzaneh Majed is ROI Institute Partner and Balanced Scorecard Institute Strategic Partner and Advisory Board Member with over 20 years of successful business development, change management and innovation experience who has a passion for excellence and thrives on driving change. Farzaneh’s extensive career at the global level has resulted in many successful initiatives being adopted lucratively. She believes in simplifying processes and delivering results through strategic planning and effective execution.

As the Partner of the ROI Institute, Farzaneh is a Certified ROI Professional (CRP) and has conducted both Impact Studies as well as Impact Evaluations.

Farzaneh has coached the Procurement Department of a public hospital in Saudi to develop a team that is going to be responsible for measuring the results of their purchases. 

Farzaneh has coached faculty members of a Saudi governmental body for the past 7 months on conducting an ROI study on a programme they have attended.

In addition to leading ROI Certification courses, Farzaneh has personally conducted an ROI study which took 12 months for a governmental body in Saudi Arabia.  They wanted to measure the impact and ROI of Strategic Planning and Strategy Execution. She not only designed and developed the programme for them, but also, assisted them in collecting Action Plans for Level 3, Application, followed by developing objectives for Level 4 – Impact. They actually achieved a positive ROI. 

As the CEO and Managing Partner of Transform Alliance (TA), Farzaneh is committed to assisting organizations to achieve transformation through the engagement of their people with TA’s alliance partners. Having identified the mission of the organization, clients are guided and closely monitored on the journey from Strategy Formation and Implementation of Change Management. A key focus throughout is the end result and measurement of the ROI on each project.

Farzaneh is an advocate of Inclusion and Collaboration and owes her success to putting herself in the other person's shoes and seeing the world from their perspective and seek a win-win solution. As Partnership Director, she transformed the relationships Informa had developed with key accreditation and certifying bodies as well as Informa’s pool of subject matter experts. She was instrumental in identifying new talent to ensure the sustainability of the business.

Farzaneh established the Training, Learning & Development Division of Informa (Former IIR Middle East) and was selected as Centre of Excellence for Training among Informa Group and achieved Innovation Award for continuous improvement. 

Farzaneh is a Key Performance Indicator Professional (KPIP), Balanced Scorecard Master Professional (BSMP) and has a Master’s Certificate in Project Management from George Washington University. She has an Honours degree in Combined Sciences (Statistics & Biology) from the University of Brighton in the UK.

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More Speakers to be Added Soon!

More Speakers to be Added Soon!

More Speakers to be Added Soon!