Samira Asemanfar, founder of Bellacures has developed an entirely new industry standard for what women expect when they walk into a nail salon. With a devoted clientele that includes some of the biggest names in Hollywood, Bellacures has received countless accolades including “Best of LA” by Los Angeles Magazine. Additionally, Samira was awarded the 2009 Small Business Administration’s “Young Entrepreneur of the Year” Award.

Prior to launching Bellacures, Samira worked at one of the world’s most prestigious firms, KPMG, LLP. Samira quickly found that the corporate world was stifling to her entrepreneurial spirit so she decided to take a risk, walking away from what many perceived as the ‘perfect job’ to pursue her passion.

A nail biter turned manicure-addict, Samira had been frequenting salons since the age of 12 and saw an opportunity to fill a niche for a branded, high-end nail salon; thus the birth of Bellacures in 2006. Today, Bellacures has locations in Beverly Hills, Brentwood, Santa Monica, Larchmont Village, Studio City, Newport Beach, Laguna Beach and Pasadena.

Samira holds a B.S. in International Business from USC and is a member of the Step Up Women’s Network, Entrepreneur’s Organization, and National Association of Women Business Owners